Ghost Lifestyle is an innovative sports nutrition and lifestyle brand founded in the USA in 2016 by Dan Lourenco and Ryan Hughes. The brand became known for its transparency, authenticity, and collaborations with world-famous candy and beverage brands like Sour Patch Kids, Warheads, and Oreo. Ghost’s product range includes protein powders, pre-workouts, amino acids, energy drinks, and hydration products, all characterized by unique flavors and high quality. The company emphasizes community and actively involves its customers in brand development. In 2024, Keurig Dr Pepper acquired a majority stake in Ghost Lifestyle, enabling even broader international reach. Ghost’s mission is to make sports nutrition visible and inspire people to achieve their goals.